Wellness

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Why Wellness Is the New Wealth (And How to Invest in It)

Wellness is often thought of as an issue of personal responsibility, but it’s also an investment—one with returns in energy, mental acuity, productivity, and quality of life. As our culture speeds up, gets louder, and makes higher and higher demands on us, embracing a mindful approach to our health has moved from a trend—it’s a […]

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From Calm Apps to Zen Ads: Designing Campaigns that Promote Mental Health

Brand campaigns can no longer resist well-being and mindfulness messages now, with massive growth in mental health awareness during the past years. Mental health marketing becomes the new trend today with a focus on ads in mental health promotion because consumer expectation has been ever so increasing for brands that align themselves with causes such

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